Our clients have just purchased a South Carolina hotel. This partner group of first-time owners found an underperforming property and purchased it with very good terms. They utilized a 21% equity injection and their loan covered all closing costs and included hefty working capital.
Senior Associate Ryan Dumas was very happy for our clients. Ryan remarked, “These clients had done their homework and found a South Carolina hotel, which was a strong property. However, this property wasn’t cash flowing. We were able to demonstrate to the lender how our clients would better manage the property. I am proud of the loan that we procured for these clients. I know they will be able to turn this hotel around and make it much more profitable in a very short time.”
When a Property is Underperforming
• Do Your Due Diligence: One of the benefits of using our GRP Capital team is that we look at all of the documents we can to figure out where management has gone wrong. We study the market conditions, competitor performance (sometimes through STR reports), financials, hotel statistics and sales/occupancy taxes. Our team advises our clients to purchase only if we think the hotel has the potential to become more profitable. We also encourage our clients to limit overly large earnest money requirements during the due diligence period.
• Make a Solid Business Plan: Potential buyers of underperforming properties need to quickly identify ways they would manage better. How would you improve the condition of he property? Its marketing? Its rates? What changes would you make in staffing and purchasing? Sometimes the answer includes being onsite more as absentee ownership and management can allow properties to flounder.
• Plan to utilize working capital and reserve funds: Properties that are underperforming often have had deferred maintenance or possess a tired appearance. It is wise to have a slightly larger loan if it includes working capital and funds for a PIP. It also makes sense to have cash reserves for initial costs upon taking over ownership.
Our GRP Capital team specializes in finding the right lender for each project. We save our clients time and money, as we research the best choices for their funding sources. Our experience allows our clients to find funding that is project-appropriate and will allow for sufficient cash flow. Whether you are looking to refinance or purchase, we would love to discuss your business plans with you. If you are considering becoming a first-time (or second or third time!) buyer, we can assist you.