Georgia Hotel Turnaround: Expert Owner Now in Place

September 1, 2022

Our East Coast clients, experts in hotel turnaround, were ready for a new business venture. They had been looking at various areas and had been eyeing the I-75 corridor. They were particularly interested in a property that could easily become even more profitable.

These particular clients have become well-known and recognized for excellent customer service. Specifically, they have perfected the art of garnering good online reviews, parlaying this into increased occupancy and market share.

Our clients were familiar with GRP Capital, because they were sellers in a previous transaction. They quickly called Senior Associate Ryan Dumas to tell them about their business plans.

Ryan Dumas really appreciates the hard work and the special attention that these clients give to their hotels. Ryan said, “It was very easy to get a lender excited about this project, once they understood our clients’ strengths. We found them a lender who was willing to take on an undervalued property. The lender believes that the new buyers will be successful in creating a strong, profitable hotel.”

Special Considerations for a Hotel Turnaround:

• Strong Management Resume. If you are considering purchasing an underperforming business of any kind, be able to showcase your business plan. Refine your management resume so it emphasizes your management strengths. Work with our GRP Capital team to create a stronger business plan, which demonstrates how your ideas will translate to higher profit margins.

Don’t be humble; brag! Be sure that the GRP team and the lenders know what you have done in the past to overcome challenges in owning and managing a business. How have you handled renovations or staffing issues? What about a less than stellar online review? Make sure you have a record of the benefits of the positive actions you took.

• Choose your new business carefully. No matter how strong you are as a manager, not every business can be saved. Let us evaluate a business with you, so we can be sure that there are not endemic issues that will be too difficult to overcome. Our business evaluation services are free.

Our GRP Capital team specializes in finding the right lender for each project. We save our clients time and money, as we research the best choices for their funding sources. Our experience allows our clients to find funding that is project-appropriate and will allow for sufficient cash flow. Whether you are looking to refinance or purchase, we would love to discuss your business plans with you. If you are considering becoming a first-time (or second or third time!) buyer, we can assist you.

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