Dominating the market with a new Michigan hotel loan.
That’s what our clients are now doing. Previously they owned another hotel at different price points not too far from this Michigan location. Now the purchase of this new property means they really are dominating the local market. Ultimately, they can now target different customer bases through their marketing and their differentiated rate structures.
This is the third loan closing Senior Associate Ryan Dumas has accomplished for this partnership group. Ryan worked closely with the younger partners, who are next generation hoteliers. To do so, Ryan, along with our management team, provided expert guidance. As a result, this Michigan hotel loan closed with favorable terms. Ryan said, “These clients are experts in running their hotels. However they needed our expertise in loans, especially moving from non-traditional to traditional financing. They have reliable, steady financing now, and they can focus on operational challenges.”
Clearly these clients turn to Ryan and to GRP Capital for their financing needs or for expert business consulting.
Advantages to owning multiple properties in one market:
• You already know the local market. Adding a second property in the geographic area you know means you don’t have to research new markets. Most likely, you already know the demand generators. You also know the typical customer breakdown (corporate, group, leisure, etc.)
• Different Products for Different Customers Offering two different hotel flags means that customers have choices. In addition, marketing can often go further if customers are utilizing franchise loyalty programs. And you can emphasize different aspects of each property to reach a variety of customers.
• Staffing synergy: Staffing can be a challenge. Therefore, multiple properties allow for fuller employment. And management-wise, you do not have to duplicate efforts in terms of supplies, payroll and accounting.
Our GRP Capital team specializes in finding the right lender for each project. We save our clients time and money, as we research the best choices for their funding sources. Our experience allows our clients to find funding that is project-appropriate and will allow for sufficient cash flow. Whether you are looking to refinance or purchase, we would love to discuss your business plans with you. If you are considering becoming a first-time (or second or third time!) buyer, we can assist you.
- hospitality loan ,
- hotel loan ,
- hotel refinance ,
- Michigan hotel ,